Marketing Executive

The Company:
An independent and successful energy related organisation working throughout Europe. The Company has been providing tailored solutions to their highly recognised clients within large scale mainstream organisations, and have become leaders within their industry.

The Role:
You will be required to Market the company using all Marketing tools. You will be working with the Marketing Manager and independently in order to market, promote and position the company to be the first choice in all capable areas. You will be required to have a good understanding of the Company’s Products, Business structure and to promote the company through relevant channels with options of travelling abroad.
The primary duties and responsibilities of the role are as follows:

• To generate warm leads for the sales team to pursue through direct marketing campaigns, exhibitions and seminars and other appropriate marketing activities.
• To produce content for new sales collateral and update that of existing collateral, ensuring consistent messaging in line with established tone of voice guidelines.
• To provide communications support for key business proposals, ensuring company is correctly positioned to potential clients
• To improve customer retention by thoroughly researching their needs, and devising product and marketing solutions to meet those needs
• Create and maintain external and internal communications calendar to ensure a series of regular communications go out to target groups accurately and on time (internal newsletter, client newsletter, market bulletin etc)
• Chair regular brainstorming meetings with key staff to generate new ideas for articles that can help deliver thought leadership within our industry
• Coordinate content for features and responses with staff who have specific expertise in the area concerned
• Provide regular reports on coverage achieved and measure its effectiveness in terms of warm leads generated

• Undertake regular client research (including contacting clients who have recently terminated with us) and identify how sales activities and customer retention can be improved as a result
• Undertake competitor research to keep updated with developments in the marketplace that other consultancies are participating in (PR and advertising opportunities, event attendance etc)
• Assist the campaigns manager in producing at least one direct mail/email campaign per month to address buyers’ needs and current issues within the industry, and to maintain records on response rates
• Produce content for the external website that is in line with key messaging and tone of voice
• Update content for the website and staff intranet on a regular basis to ensure it remains ‘current’ for returning visitors. This includes updating PR coverage, event participation etc.
• Monitor and track external web registrations, e-bulletin subscriptions and market intelligence trials
• Plan and implement a strategy for search engine optimisation to increase traffic to the website.
• Maintain a weekly report that demonstrates your performance against the key performance indicators, plus complete all quarterly objectives. You will meet with the Head of Marketing once a week to review progress.

The Person:
This role requires an enthusiastic committed individual, who has a strong Marketing background and keen interest to learn. You will have excellent communication skills, be confident and detailed. You will have the ability to forward think and the desire to succeed
Languages are an advantage.
This is an exciting and challenging role in a fast paced and rewarding environment.
For this position you must have a can do attitude, great people skills and the ability to liaise at all levels.
The Benefits:
Our client offers a competitive starting salary with plenty of opportunities for career progression and development.

Apply now for immediate consideration.

Please only apply if you have the required skills and absolute fluency in the required languages.

Due to the high level of applications we receive, we can only respond to applicants whose skills and qualifications match our clients' requirements. Candidates must be eligible to work in the UK or hold a valid work permit.